{"id":11034,"date":"2023-11-28T11:20:59","date_gmt":"2023-11-28T09:20:59","guid":{"rendered":"https:\/\/wordpresskotisivutyritykselle.fi\/?page_id=11034"},"modified":"2023-12-01T14:51:38","modified_gmt":"2023-12-01T12:51:38","slug":"technical","status":"publish","type":"page","link":"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/technical\/","title":{"rendered":"Technical SEO"},"content":{"rendered":"<div class=\"wp-block-genesis-blocks-gb-columns gb-slate-section-hero-title gpb-slate-section-hero-title gb-layout-columns-1 gb-1-col-equal gb-has-background-dim gb-has-background-dim-20 has-black-background-color gb-has-custom-text-color gb-columns-center alignfull\" style=\"padding-top:3em;padding-right:1em;padding-bottom:3em;padding-left:1em;color:#f5f5f5;background-position:47% 0%\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-3 gb-is-responsive-column\" style=\"max-width:900px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 gb-1-col-equal gb-columns-center alignfull\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-8 gb-is-responsive-column\" style=\"max-width:1200px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner\"><div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer uag-hide-mob\"><\/div>\n\n<style>@media only screen and (max-width: 600px) {.gb-6a23bbb2905c5{font-size: 36px!important;}}<\/style>\n<h1 class=\"gb-6a23bbb2905c5 wp-block-heading has-text-align-center headingall has-white-color has-text-color\" style=\"font-size:56px;font-style:normal;font-weight:800;line-height:1.1\">What is technical SEO and how is it done?<\/h1>\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Technical SEO means optimising the technical backend of the website so that search engines can crawl, index and rank it effectively.&nbsp;<\/p>\n\n<div class=\"wp-block-buttons display-none is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button has-custom-font-size is-style-fill has-normal-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"#how-works\" style=\"border-radius:50px;background-color:#ff0000\"><strong>LEarn how it works<\/strong><\/a><\/div><\/div>\n\n<div style=\"color:#ffffff\" class=\"has-text-align-center wp-block-post-author has-text-color\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5dc458388b365c5345ce8a55e2191f5feb4889e9d5c2f6760d7ea7f2ec5c3500?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5dc458388b365c5345ce8a55e2191f5feb4889e9d5c2f6760d7ea7f2ec5c3500?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Website designer &amp; developer<\/p><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/author\/raido-linde\/\" target=\"_self\">Raido Linde<\/a><\/p><\/div><\/div>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"has-text-align-center wp-block-post-date has-small-font-size\"><time datetime=\"2023-11-28T11:20:59+02:00\">November 28, 2023<\/time><\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"uagb-icon-wrapper uagb-block-8bc93c7d display-none     \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"circle-arrow-down\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-genesis-blocks-gb-columns gb-slate-section-accordion-and-text gb-slate-section-text-accordion gb-layout-columns-2 gb-2-col-wideleft has-white-background-color has-black-color gb-columns-center alignfull\" style=\"padding-top:4em;padding-right:1em;padding-left:1em\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:1200px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column\" style=\"padding-top:6%;padding-right:3%;padding-bottom:5%;padding-left:3%\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div class=\"wp-block-genesis-blocks-gb-columns boxshadow blockquote gb-layout-columns-1 one-column\" style=\"padding-top:3%;padding-right:3%;padding-bottom:2%;padding-left:3%\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Unlike traditional SEO strategies, which involve creating quality and relevant content, <strong>technical SEO<\/strong> focuses on the behind-the-scenes factors that you cannot see directly. These issues impact how well search engines can<a href=\"https:\/\/neilpatel.com\/blog\/technical-seo-companies\/\" target=\"_blank\" rel=\"noopener\"> find, index, and rank your website<\/a> according to Neilpatel.<\/p><\/div><\/div><\/div><\/div>\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">All technical aspects account for the overall health of the website, but a few of the most common ones are website speed, URLs and error handling. All of which and more we will discover in this article.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Technical_SEO_important\"><\/span>Why is Technical SEO important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\"><mark style=\"background-color:#fff8c4\" class=\"has-inline-color\">The technical SEO is the backbone of your website&#8217;s success. It allows search engines access and understand what your content is about and elevate that content in their search results.<\/mark><\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">When a site&#8217;s technical part is poorly optimized, it results in lower visibility and positions. Sometimes, it can even happen that the site is not ranking at all due to your settings and search engines can not access it.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">In contrast, when we look at a website where the technical part is top-notch, it allows websites to maximize the efforts of SEO and traffic generation.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">In short, it makes or breaks websites.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_technical_SEO_hard\"><\/span>Why is technical SEO hard?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Technical SEO is complicated because it focuses on the infrastructure and technical aspects of websites that allow search engines to interact with your website. <\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Understanding, addressing, and fixing these key essentials is not always easy or straightforward. You really need to understand everything about websites: website development and design, SEO, coding, and so on.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">To make things worse, each website is completely different. There are thousands of different themes and over 59,744 free plugins on WordPress alone (many of these also have paid versions). <\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">That means each site will have different issues, some more complex than others. Understanding everything about all is impossible. <\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Thinking out of the box, searching for answers from the Internet, and testing and debugging becomes inevitable &#8211; and it takes lots of time.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_Factors_that_affect_technical_SEO\"><\/span>What are the Factors that affect technical SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/7-most-common-technical-seo-factors-576x1024.jpg\" alt=\"7 most common technical seo factors\" class=\"wp-image-11069\" srcset=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/7-most-common-technical-seo-factors-576x1024.jpg 576w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/7-most-common-technical-seo-factors-169x300.jpg 169w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/7-most-common-technical-seo-factors-768x1365.jpg 768w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/7-most-common-technical-seo-factors-864x1536.jpg 864w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/7-most-common-technical-seo-factors-720x1280.jpg 720w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/7-most-common-technical-seo-factors.jpg 1114w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n<p class=\"has-large-font-size wp-block-paragraph\">8 common technical SEO factor&#8217;s we will discuss in this article are:&nbsp;<\/p>\n\n<ol class=\"has-large-font-size wp-block-list\"><li>Website speed<\/li>\n\n<li>Sitemap<\/li>\n\n<li>Robots.txt<\/li>\n\n<li>SEO-Friendly URLs<\/li>\n\n<li>Redirections<\/li>\n\n<li>Site architecture&nbsp;<\/li>\n\n<li>Internal links<\/li>\n\n<li>Technical errors<\/li><\/ol>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">This is not by far limited list. Above mentioned factors are just one of the most common issue we have came across.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Website_Speed_and_Performance\"><\/span>1. Website Speed and Performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Website speed is not only crucial for your visitor&#8217;s load time but is also a ranking factor. Therefore, you need to make sure your site loads fast, ideally between 0-2 seconds. Anything slower is not sustainable for growth.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">First, analyze with your computer browser and phone to see if it loads quickly or slowly. The best thing is to use incognito on Chrome or private on Safari, as this nulles your saved setting. Is it fast or not?<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Now, use the search console if you have it set up (if you don&#8217;t, you should do so now). Navigate to Core Web Vitals under the experience tab and check if it shows that you pass performance for mobile and desktop.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">If you have too little traffic or a new site, it may not show results there. So, alternatively, you can use Google PageSpeed Insights. It&#8217;s a tool provided by Google that allows you to analyze your website performance with suggestions on what to fix.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Other Tools for Measuring and Analyzing Speed:<\/p>\n\n<ul class=\"has-large-font-size wp-block-list\"><li><a href=\"https:\/\/gtmetrix.com\" target=\"_blank\" rel=\"noopener\">GTmetrix<\/a><\/li>\n\n<li><a href=\"https:\/\/www.pingdom.com\" target=\"_blank\" rel=\"noopener\">Pingdom<\/a><\/li>\n\n<li><a href=\"https:\/\/www.webpagetest.org\" target=\"_blank\" rel=\"noopener\">WebPageTest<\/a>&nbsp;<\/li><\/ul>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Shortcut to increase website speed<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">There are 3 things that each website can do to increase around 80% of the speed, and these are:<\/p>\n\n<ul class=\"has-large-font-size wp-block-list\"><li>1. Image compression<\/li>\n\n<li>2. Cache setup<\/li>\n\n<li>3. CDN<\/li><\/ul>\n\n<h3 class=\"wp-block-heading has-large-font-size\">Image compression<\/h3>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Large image files are the number one factor slowing down a website. This is why image compression allows you to compress images without reducing their quality &#8211; at least, the human eye won&#8217;t recognize it.&nbsp;<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Example:<\/p>\n\n<ul class=\"has-large-font-size wp-block-list\"><li>Original JPG image size: 2 MB<\/li>\n\n<li>Compressed JPG image size: 500 KB (75% smaller)<\/li>\n\n<li>JPG to WEBP converting size: 200 KB (90% smaller)<\/li><\/ul>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">You can further compress it with Avif, but usually, it costs or requires an advanced setup.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Even if your site is on a website builder like Wix or Shopify, they compress your site images, but we have seen that manually compressing them beforehand gives a lot better results.<\/p>\n\n<h3 class=\"wp-block-heading has-large-font-size\">Cache setup<\/h3>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Cache means storing your website&#8217;s content on cache files. When visitors come to your site, their browsers request the file without having to download all the elements each time, resulting in much faster load times.&nbsp;<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">You can implement an effective cache through the <a href=\"https:\/\/wp-rocket.me\/\" target=\"_blank\" rel=\"noopener\">WP Rocket<\/a> plugin, which costs around \u20ac50 per year.&nbsp;<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">WP Rocket allows you to:&nbsp;<\/p>\n\n<ul class=\"has-large-font-size wp-block-list\"><li>Page Caching<\/li>\n\n<li>Browser Caching<\/li>\n\n<li>GZIP Compression<\/li>\n\n<li>Minify and combine CSS and JavaScript files<\/li>\n\n<li>Lazy Loading images<\/li>\n\n<li>DNS Prefetching<\/li>\n\n<li>Heartbeat Control<\/li>\n\n<li>Defer JavaScript Loading<\/li>\n\n<li>Preloading of fonts<\/li>\n\n<li>Database cleaning &amp; optimization<\/li><\/ul>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">In the end WP Rocket makes you a lot more money back in the long term than it costs.<\/p>\n\n<h3 class=\"wp-block-heading has-large-font-size\">Content Delivery Network (CDN) Implementation<\/h3>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">A content delivery network (CDN) means storing your website&#8217;s static assets like images, scripts, and stylesheets on servers. When visitors access your site, the server closest to them provides these assets, reducing latency and improving page load time significantly.&nbsp;<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">For example, imagine you have a site in Finland. If someone from the US comes to your site, there is latency in how fast information gets there. Instead, you can have your assets saved on US servers, so they can retrieve the content much faster.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Tip: there is one free CDN by <a href=\"http:\/\/cloudflare.com\" target=\"_blank\" rel=\"noopener\">Cloudflare<\/a> that each website can use.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Creating_and_Submitting_Sitemaps\"><\/span>2. Creating and Submitting Sitemaps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Sitemap is a page or file that includes links to all of your website&#8217;s pages, categories, and posts. It lays down the site architecture and makes search engines access and index your content faster.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Luckily, nowadays, we can use <a href=\"http:\/\/rankmath.com\" target=\"_blank\" rel=\"noopener\">Rankmath<\/a> or <a href=\"https:\/\/yoast.com\" target=\"_blank\" rel=\"noopener\">Yoast<\/a> to implement XML sitemap.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Here are the steps to create an XML sitemap using Rank Math and then submit it to Google Search Console:<\/p>\n\n<ul class=\"has-large-font-size wp-block-list\"><li>Step 1: Install and Activate Rank Math<\/li>\n\n<li>Step 2: Configure Rank Math Settings<\/li>\n\n<li>Step 3: Enable XML Sitemap in Rank Math<\/li>\n\n<li>Step 4: Locate Your XML Sitemap URL<\/li>\n\n<li>Step 5: Submit XML Sitemap to Google Search Console<\/li><\/ul>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">To locate the sitemap go to &#8220;Rank Math&#8221; &gt; &#8220;Sitemap Settings.\u201d You&#8217;ll find your XML sitemap URL at the top of the page.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"625\" src=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/how-to-find-sitemap-in-Rankmath-1024x625.jpg\" alt=\"how to find sitemap in Rankmath\" class=\"wp-image-11071\" srcset=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/how-to-find-sitemap-in-Rankmath-1024x625.jpg 1024w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/how-to-find-sitemap-in-Rankmath-300x183.jpg 300w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/how-to-find-sitemap-in-Rankmath-768x469.jpg 768w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/how-to-find-sitemap-in-Rankmath-1536x938.jpg 1536w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/how-to-find-sitemap-in-Rankmath-2048x1250.jpg 2048w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/how-to-find-sitemap-in-Rankmath-720x440.jpg 720w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Or you can typically find it by adding \/sitemap_index.xml to the end of your domain url, like: https:\/\/yourdomain.com\/sitemap_index.xml.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Sitemap Best Practices<\/p>\n\n<ul class=\"has-large-font-size wp-block-list\"><li>Include only essential and indexable pages in the sitemap.<\/li>\n\n<li>Regularly update the last modification date for accurate indexing.<\/li>\n\n<li>Follow the XML sitemap protocol for proper syntax and structure.<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Robotstxt_File\"><\/span>3. Robots.txt File<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">The robots.txt files let search engine bots know which pages of your site should not be crawled.&nbsp;<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Its especially useful if you have a large site and some bots try to mine data that hurts your server performance. All that is needed to do is to disallow that bot.&nbsp;<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Common Mistakes to Avoid<\/strong><\/p>\n\n<ul style=\"line-height:1.4\" class=\"has-large-font-size wp-block-list\"><li><strong>Disallowing Essential Pages:<\/strong>&nbsp;Avoid blocking search engines from crawling important pages unintentionally.<\/li>\n\n<li><strong>Incorrect Syntax:<\/strong>&nbsp;Ensure proper syntax to prevent misinterpretation by search engine bots.<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_SEO-Friendly_URL_Structure\"><\/span>4. SEO-Friendly URL Structure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Example of Dynamic URL:<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\">https:\/\/www.example.com\/products?id=123&#038;category=computer<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Improved Dynamic URL:<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\">https:\/\/www.example.com\/products\/computer\/123<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">In the improved example, parameters are in a more structured way. That makes it easier for users and search engines to understand what information is on the page.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">The exact same goes with any other page, post, category, or tag URLs &#8211; make them SEO-friendly.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">But there is one crucial thing before you can do that. If you change the URLs of any content on your site, you need to make redirections from the old to the new URL. Read the next section to understand it.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_URL_Redirects\"><\/span>5. URL Redirects<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">URL redirects are done when you remove or move a page that currently ranks for keywords and generates traffic, and you want to keep that SEO equity. All you have to do is take the old URL and redirect it to the new URL.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">It is especially important when restructuring your website or making URLs SEO-friendly without losing the benefit of SEO.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Two of the main redirection you need to know are:<\/p>\n\n<ul class=\"has-large-font-size wp-block-list\"><li><em>301 Redirect<\/em>: <em>Permanent Redirect<\/em><\/li>\n\n<li><em>302 Redirect: Temporary Redirect<\/em><\/li><\/ul>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Let&#8217;s take one real life example of redirection<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Let&#8217;s say you have a page that URL you want to make SEO-friendly.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">For example, a Technical SEO page with the following URL:<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">https:\/\/www.example.com\/what-is-technical-seo-and-how-its-done-and-how-much-does-it-cost<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">You change the URL to:<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">https:\/\/www.example.com\/what-is-technical-seo<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\">You need redirect the old link:<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Redirect 301 \/https:\/\/www.example.com\/what-is-technical-seo-and-how-its-done-and-how-much-does-it-cost https:\/\/www.example.com\/what-is-technical-seo<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">The same goes with every other page, product, and category.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">But the next thing becomes very important here\u2026<\/p>\n\n<h3 class=\"wp-block-heading has-large-font-size\">Avoid redirct chains<\/h3>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Redirect chain happens where you chain multiple redirects together.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">For example, you redirect from page A to page B. Then you make a new redirect from page B to page C.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Why it&#8217;s bad?<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">The reason is that search engine crawlers must go through each link to find your end content, and your visitor&#8217;s browser must request 3 HTTP requests.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Not only does it slow down your site server through additional requests, but it also leads to unnecessary delays in page loading for visitors. With each chain, it increases, making it worse and worse.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">By fixing redirect chains, you reduce the number of HTTP requests and improve page speed. Better yet, avoid them in the first place.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Site_Architecture\"><\/span>6. Site Architecture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">It means structuring your website&#8217;s content in a logical and structured manner to make its relationship easy to understand.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Example of simple and logical website architecture:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Logical-website-architecture-1024x655.jpg\" alt=\"Logical website architecture\" class=\"wp-image-11152\" srcset=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Logical-website-architecture-1024x655.jpg 1024w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Logical-website-architecture-300x192.jpg 300w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Logical-website-architecture-768x491.jpg 768w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Logical-website-architecture-1536x983.jpg 1536w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Logical-website-architecture-2048x1310.jpg 2048w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Logical-website-architecture-720x461.jpg 720w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">In this example, The Homepage serves as the root, and main categories like About us, Blog, Services and Privacy Policy branch out into subcategories, creating a clearly unreadable site hierarchy.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Internal_Linking_Strategies\"><\/span>7. Internal Linking Strategies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Internal links mean linking from one page to another. Not only does it improve your navigation, but also distributes the SEO authority effectively around your content (also referred to as link juice).<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">The main goal of the internal link strategy is to build a cluster. This means linking relevant content with each other.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">For example, have a link from the homepage to all services. From each main service page or categories, you want to have a link to subcategories and\/or products. From each subcategory, you should have one link back to the main category, either through the normal link and anchor text or breadcrumb. And at least one link to the following relevant subcategory. This way SEO link juice flows around your related content, helping it rank better.&nbsp;<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Technical_Errors\"><\/span>8. Technical Errors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Technical SEO errors occur over time as you make changes to the site and content, but do not understand what happens at the back end. These errors negatively impact your site&#8217;s SEO performance and user experience. Identifying and fixing them becomes a key of maintaining a healthy website.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Common errors that you may come across are, but are not limited to:&nbsp;<\/p>\n\n<ul style=\"line-height:1.4\" class=\"has-large-font-size wp-block-list\"><li>Crawling errors<\/li>\n\n<li>Links to 404<\/li>\n\n<li>Thin or duplicate content<\/li>\n\n<li>Missing or duplicate h1 heading<\/li>\n\n<li>Meta description missing or too short<\/li>\n\n<li>Pages speed issue<\/li>\n\n<li>Structured data problems<\/li>\n\n<li>And many others.<\/li><\/ul>\n\n<h3 class=\"wp-block-heading has-large-font-size\">How can you find technical errors?<\/h3>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Sign up for free<a href=\"https:\/\/ahrefs.com\/webmaster-tools\" target=\"_blank\" rel=\"noopener\"> webmaster tools<\/a> by Ahrefs. It is a paid SEO analysis and research tool, but they offer this amazing free tool to monitor your website&#8217;s technical issues.&nbsp;<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\">Here\u2019s how it works:<\/p>\n\n<ul style=\"line-height:1.4\" class=\"has-large-font-size wp-block-list\"><li>1. Sign up to Ahrefs Account<\/li>\n\n<li>2. Add Your Website: You need to add your site and verify it using the search console, which is the fastest way.<\/li>\n\n<li>3. Crawl Your Website: Navigate to the Ahrefs Site Audit tool and click crawl. With new sites, it can do it automatically. Just wait until it&#8217;s completed.<\/li>\n\n<li>4. Review Site Health Score: Anything above 80-90 is usually good, but not always.<\/li>\n\n<li>5. Identify Errors: Navigate through errors to see what they are and learn how to fix each.<\/li>\n\n<li>6. Fix Technical SEO Issues: All that\u2019s left is to find a way to fix each. Some issues are as easy as adding content. Others can be more technical.&nbsp;<\/li><\/ul>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">After you run your audit you should see something like that:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"737\" src=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/lots-of-technical-seo-issues-and-error-1024x737.jpg\" alt=\"lots of technical seo issues and error\" class=\"wp-image-11076\" srcset=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/lots-of-technical-seo-issues-and-error-1024x737.jpg 1024w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/lots-of-technical-seo-issues-and-error-300x216.jpg 300w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/lots-of-technical-seo-issues-and-error-768x553.jpg 768w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/lots-of-technical-seo-issues-and-error-720x518.jpg 720w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/lots-of-technical-seo-issues-and-error.jpg 1450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Anything below 80 usually needs fixing.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">If you click any SEO &#8220;Top issues&#8221; in the dashboard, each will open up with the list of problems. All you need to do is fix them or hire someone.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Most monthly SEO packages start by analyzing and fixing your technical SEO issues, which is why it&#8217;s best to go for a monthly retainer.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\">After you fix most errors, the score should be above 80:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"657\" src=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/All-errors-fixed-1024x657.jpg\" alt=\"All errors fixed\" class=\"wp-image-11078\" srcset=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/All-errors-fixed-1024x657.jpg 1024w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/All-errors-fixed-300x193.jpg 300w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/All-errors-fixed-768x493.jpg 768w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/All-errors-fixed-1536x986.jpg 1536w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/All-errors-fixed-2048x1315.jpg 2048w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/All-errors-fixed-720x462.jpg 720w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Anything between 80-100 score is usually good, and some errors you can&#8217;t or do not even need to fix. But do not take it for granted. There could be still something hindering your website&#8217;s performance. So, check everything regardless of what score you receive.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">NB! There is a certain amount of crawl budget (I guess 10000 links) per month that Ahrefs allows for free, so be careful not to use it all in one go. Especially if you have a large site or have many no-follow pages that you wish not to analyse. You should first stop the initial crawling and remove unwanted things from future crawls. Then initiate the audit again.<\/p>\n\n<p class=\"has-large-font-size wp-block-paragraph\" style=\"line-height:1.4\">Remember: If you do not have time yourself or lack the skills, you can always contact us, and we can help.<\/p><\/div><\/div><\/div><\/div>\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><\/div><\/div>\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div class=\"wp-block-genesis-blocks-gb-columns boxshadow boxshadowside gb-layout-columns-1 one-column\" style=\"padding:3%\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/technical\/#Why_is_Technical_SEO_important\">Why is Technical SEO important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/technical\/#Why_is_technical_SEO_hard\">Why is technical SEO hard?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/technical\/#What_are_the_Factors_that_affect_technical_SEO\">What are the Factors that affect technical SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/technical\/#1_Website_Speed_and_Performance\">1. Website Speed and Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/technical\/#2_Creating_and_Submitting_Sitemaps\">2. Creating and Submitting Sitemaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/technical\/#3_Robotstxt_File\">3. Robots.txt File<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/technical\/#4_SEO-Friendly_URL_Structure\">4. SEO-Friendly URL Structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/technical\/#5_URL_Redirects\">5. URL Redirects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/technical\/#6_Site_Architecture\">6. Site Architecture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/technical\/#7_Internal_Linking_Strategies\">7. Internal Linking Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/technical\/#8_Technical_Errors\">8. Technical Errors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/technical\/#Additional_SEO_resources\">Additional SEO resources<\/a><\/li><\/ul><\/nav><\/div>\n<\/div><\/div><\/div><\/div>\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-genesis-blocks-gb-columns seoaudit gb-layout-columns-1 one-column\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner has-black-background-color has-white-color\" style=\"padding:5%\"><p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:32px\"><strong>Get a Free SEO Audit<\/strong><\/p>\n\n<p class=\"has-text-align-left has-text-color has-link-color has-small-font-size wp-elements-f17d51f0944cdaebf0a514df05a12c4f wp-block-paragraph\" style=\"color:#a5a2a2;line-height:1.4\">Enter your email and website to receive free SEO audit.<\/p>\n\n\r\n\t\t<div id=\"cp_popup_id_11095\" class=\"cp-popup-container cp-popup-live-wrap cp_style_11095 cp-module-inline cpro-open \" data-style=\"cp_style_11095\" data-module-type=\"inline\" data-class-id=\"11095\" data-styleslug=\"seo-sidebar\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t<form class=\"cpro-form\" method=\"post\" id=\"11095\">\r\n\t\t\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '11095' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '11095' data-section='configure' value='[]' ><style id='cp_popup_style_11095' 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data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_email-1-11095\" class=\"cp-field-html-data    cp-none\" data-type=\"cp_email\"     >\r\n\t<input type=\"email\"  class=\"cp-target cp-field-element cp-form-input-field cp-form-field cp-email cp-form-field cp-email-field\" aria-label=\"Email\" placeholder=\"Email\" name=\"param[email]\" value=\"\" required=\"required\" data-email-error-msg=\"{{email-error}}\" autocomplete=\"on\" \/>\r\n<\/div><div id=\"cp_textarea-1-11095\" class=\"cp-field-html-data    cp-none\" data-type=\"cp_textarea\" data-field-title=\"Textarea\"   >\r\n\t<textarea class=\"cp-target cp-field-element cp-form-field cp-form-input-field cp-textarea cp-form-field cp-textarea-field\" aria-label=\"Website\" placeholder=\"Website\" name=\"param[textarea_7619]\" value=\"\"  data-padding=\"{{padding}}\" ><\/textarea>\r\n<\/div><div id=\"cp_button-2-11095\" class=\"cp-field-html-data   cp-none\" data-type=\"cp_button\"   data-action=\"submit\" data-step=\"1\"        >\r\n\t<div class=\"cp-rotate-wrap\"><button type=\"submit\" class=\" cp-target cp-field-element cp-button cp-button-field\"  data-success-message=\"Thank You for Subscribing!\" data-get-param=\"false\">Get My SEO Audit Now!<\/button>\r\n\t<div class=\"cp-btn-tooltip\"><\/div>\r\n<\/div><\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"June 6, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_feedback_field_11095' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"11095\" \/>\r\n\t\t\t\t\t\t<\/form>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-genesis-blocks-gb-columns gpb-slate-section-cta-accent gb-layout-columns-2 gb-2-col-wideleft gb-has-custom-background-color gb-has-custom-text-color gb-columns-center alignfull\" style=\"padding-top:3em;padding-right:1em;padding-bottom:3em;padding-left:1em;background-color:#006CD8;color:#f5f5f5\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:1200px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner\" style=\"text-align:left\"><p class=\"has-text-align-left has-text-color wp-block-paragraph\" style=\"color:#f5f5f5;font-size:40px\">Get a free SEO quote now!<\/p>\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#f5f5f5\">Let our SEO experts audit your website and put together custom plan and quote for your business. <\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo-quote\/\" style=\"border-radius:4px;color:#ffffff;background-color:#000000\"><strong>Get my custom SEO quote <\/strong><\/a><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner\" style=\"text-align:right\"><p class=\"wp-block-paragraph\"><\/p><\/div><\/div><\/div><\/div><div class=\"wp-block-genesis-blocks-gb-columns gb-slate-section-accordion-and-text gb-slate-section-text-accordion gb-layout-columns-1 gb-1-col-equal has-white-background-color gb-has-custom-text-color gb-columns-center alignfull\" style=\"padding-top:5em;padding-right:1em;padding-bottom:5em;padding-left:1em;color:#1f1f1f\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:1200px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><style>@media only screen and (max-width: 600px) {.gb-6a23bbb2b3db6{font-size: 26px!important;}}<\/style>\n<h2 class=\"gb-6a23bbb2b3db6 wp-block-heading has-text-align-center headingall has-black-color has-text-color\" id=\"how-works\" style=\"font-size:56px;font-style:normal;font-weight:700\"><span class=\"ez-toc-section\" id=\"Additional_SEO_resources\"><\/span>Additional SEO resources <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-text-align-center wp-block-paragraph\">Here is a list of SEO blogs and resources for you to consider<\/p>\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-3 gb-3-col-equal gb-has-custom-text-color\" style=\"color:#7e7e7e\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\"><div class=\"wp-block-genesis-blocks-gb-column blogcontent gb-block-layout-column\"><div class=\"gb-block-layout-column-inner has-white-background-color\" style=\"padding-right:7%;padding-left:7%\"><h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-ed6e751dff9f5c8883a8d945520271ba\" style=\"color:#000000\"><a href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/\" data-type=\"link\" data-id=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/\">What is SEO?<\/a><\/h3>\n\n<p class=\"has-normal-font-size wp-block-paragraph\" style=\"line-height:1.4\">Search engine optimisation means means making your websites content available for search engine crawlers, so that it can be indexed and ranked in search results. Learn more about it.<\/p><\/div><\/div>\n\n<div class=\"wp-block-genesis-blocks-gb-column blogcontent gb-block-layout-column\"><div class=\"gb-block-layout-column-inner has-white-background-color\" style=\"padding-right:7%;padding-left:7%\"><h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-a05b8afd6c7f13939f5934e81606caa8\" style=\"color:#000000\"><a href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/prices\/\">SEO prices<\/a><\/h3>\n\n<p class=\"has-normal-font-size wp-block-paragraph\" style=\"line-height:1.4\">Learn the most important factors of a backend of your website that makes or breaks your SEO success. <\/p><\/div><\/div>\n\n<div class=\"wp-block-genesis-blocks-gb-column blogcontent gb-block-layout-column\"><div class=\"gb-block-layout-column-inner has-white-background-color\" style=\"padding-right:7%;padding-left:7%\"><h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-a615d318cac7420218ea7e058234c031\" style=\"color:#000000\"><a href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/training\/\">SEO training<\/a><\/h3>\n\n<p class=\"has-normal-font-size wp-block-paragraph\" style=\"line-height:1.4\">Learn how to perform SEO on your own with 7 days free training. Each days training is sent straight to your email.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":194,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":["post-11034","page","type-page","status-publish","entry","has-post-thumbnail"],"featured_image_src":null,"featured_image_src_square":null,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"featured-blog":false,"sidebar-thumbnail":false,"gb-block-post-grid-landscape":false,"gb-block-post-grid-square":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"Raido Linde","author_link":"https:\/\/wordpresskotisivutyritykselle.fi\/en\/author\/raido-linde\/"},"uagb_comment_info":0,"uagb_excerpt":null,"_links":{"self":[{"href":"https:\/\/wordpresskotisivutyritykselle.fi\/en\/wp-json\/wp\/v2\/pages\/11034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpresskotisivutyritykselle.fi\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wordpresskotisivutyritykselle.fi\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wordpresskotisivutyritykselle.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpresskotisivutyritykselle.fi\/en\/wp-json\/wp\/v2\/comments?post=11034"}],"version-history":[{"count":45,"href":"https:\/\/wordpresskotisivutyritykselle.fi\/en\/wp-json\/wp\/v2\/pages\/11034\/revisions"}],"predecessor-version":[{"id":11249,"href":"https:\/\/wordpresskotisivutyritykselle.fi\/en\/wp-json\/wp\/v2\/pages\/11034\/revisions\/11249"}],"up":[{"embeddable":true,"href":"https:\/\/wordpresskotisivutyritykselle.fi\/en\/wp-json\/wp\/v2\/pages\/194"}],"wp:attachment":[{"href":"https:\/\/wordpresskotisivutyritykselle.fi\/en\/wp-json\/wp\/v2\/media?parent=11034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}