{"id":194,"date":"2022-06-27T16:12:35","date_gmt":"2022-06-27T16:12:35","guid":{"rendered":"https:\/\/wordpresskotisivutyritykselle.fi\/?page_id=194"},"modified":"2023-12-09T12:21:01","modified_gmt":"2023-12-09T10:21:01","slug":"seo","status":"publish","type":"page","link":"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/","title":{"rendered":"SEO"},"content":{"rendered":"<div class=\"wp-block-genesis-blocks-gb-columns gb-slate-section-hero-title gpb-slate-section-hero-title gb-layout-columns-1 gb-1-col-equal gb-has-background-dim gb-has-background-dim-20 has-black-background-color gb-has-custom-text-color gb-columns-center alignfull\" style=\"padding-top:3em;padding-right:1em;padding-bottom:3em;padding-left:1em;color:#f5f5f5;background-position:47% 0%\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-3 gb-is-responsive-column\" style=\"max-width:900px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 gb-1-col-equal gb-columns-center alignfull\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-8 gb-is-responsive-column\" style=\"max-width:1200px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner\"><div style=\"height:5em\" aria-hidden=\"true\" class=\"wp-block-spacer uag-hide-mob\"><\/div>\n\n<style>@media only screen and (max-width: 600px) {.gb-69d33103aa3d7{font-size: 36px!important;}}<\/style>\n<h1 class=\"gb-69d33103aa3d7 wp-block-heading has-text-align-center headingall has-white-color has-text-color\" style=\"font-size:56px;font-style:normal;font-weight:800;line-height:1.1\">What is Search Engine Optimisation and how does it work?<\/h1>\n\n<p class=\"has-text-align-center has-large-font-size\" style=\"line-height:1.4\">SEO means optimising your website content for better visibility and positioning in search engine results. It is divided into on-page, off-page, and technical optimisation. In simple terms, it works by optimising content, building links, and fixing technical issues. It is a sought-after digital marketing strategy because being on the top of the search engine results makes your content found by visitors most effectively. The most important factor to succeed in SEO is to follow search engine best practices and guidelines to ensure you have the best chance to increase organic traffic.<\/p>\n\n<div style=\"color:#ffffff;\" class=\"has-text-align-center wp-block-post-author has-text-color\"><div class=\"wp-block-post-author__avatar\"><img alt='' src='https:\/\/secure.gravatar.com\/avatar\/5dc458388b365c5345ce8a55e2191f5feb4889e9d5c2f6760d7ea7f2ec5c3500?s=48&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/5dc458388b365c5345ce8a55e2191f5feb4889e9d5c2f6760d7ea7f2ec5c3500?s=96&#038;d=mm&#038;r=g 2x' class='avatar avatar-48 photo' height='48' width='48' \/><\/div><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Website designer &amp; developer<\/p><p class=\"wp-block-post-author__name\"><a href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/author\/raido-linde\/\" target=\"_self\">Raido Linde<\/a><\/p><\/div><\/div>\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"has-text-align-center wp-block-post-date has-small-font-size\"><time datetime=\"2022-06-27T16:12:35+02:00\">June 27, 2022<\/time><\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"uagb-icon-wrapper uagb-block-8bc93c7d      \"\n\t\t\tstyle=\"\" >\n\t\t\t\t\t\t\t\t\t<span class=\"uagb-svg-wrapper\" \n\t\t\t\t\t aria-label=\"circle-arrow-down\"\t\t\t\t\ttabindex=\"0\">\t\t\n\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 512 512\" role=\"graphics-symbol\" aria-hidden=\"false\" aria-label=\"\"><path d=\"M256 0C114.6 0 0 114.6 0 256c0 141.4 114.6 256 256 256s256-114.6 256-256C512 114.6 397.4 0 256 0zM382.6 302.6l-103.1 103.1C270.7 414.6 260.9 416 256 416c-4.881 0-14.65-1.391-22.65-9.398L129.4 302.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 306.8V128c0-17.69 14.33-32 32-32s32 14.31 32 32v178.8l49.38-49.38c12.5-12.5 32.75-12.5 45.25 0S395.1 290.1 382.6 302.6z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-genesis-blocks-gb-columns gb-slate-section-accordion-and-text gb-slate-section-text-accordion gb-layout-columns-1 gb-1-col-equal gb-has-custom-background-color gb-has-custom-text-color gb-columns-center alignfull\" style=\"padding-top:3em;padding-right:1em;padding-bottom:3em;padding-left:1em;background-color:#ffffff;color:#1f1f1f\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:700px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/What-is-SEO-1024x601.jpg\" alt=\"What is SEO?\" class=\"wp-image-11018\" srcset=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/What-is-SEO-1024x601.jpg 1024w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/What-is-SEO-300x176.jpg 300w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/What-is-SEO-768x451.jpg 768w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/What-is-SEO-1536x901.jpg 1536w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/What-is-SEO-2048x1201.jpg 2048w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/What-is-SEO-720x422.jpg 720w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_78 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/#How_does_SEO_work\" >How does SEO work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/#Why_is_SEO_important\" >Why is SEO important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/#What_are_the_main_benefits_of_SEO\" >What are the main benefits of SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/#SEO_tools\" >SEO tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/#What_are_SEO_types\" >What are SEO types?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/#Techincal_SEO\" >Techincal SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/#On-site_SEO\" >On-site SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/#Off-site_SEO\" >Off-site SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/#Consider_hiring_an_SEO_agency\" >Consider hiring an SEO agency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/#Real_life_SEO_Campaigns_example\" >Real life SEO Campaigns example<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/#Frequently_asked_questions\" >Frequently asked questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/#SEO_blogs\" >SEO blogs<\/a><\/li><\/ul><\/nav><\/div>\n\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 one-column\" style=\"padding:3%\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><p>Share this post:<\/p>\n\n<div class=\"wp-block-uagb-social-share uagb-social-share__outer-wrap uagb-social-share__layout-horizontal uagb-block-3139a87e\"><div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-1c7cebda\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.facebook.com\/sharer.php?u=\" tabindex=\"0\" role=\"button\" aria-label=\"facebook\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.8 90.69 226.4 209.3 245V327.7h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.3 482.4 504 379.8 504 256z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-8396657c\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/twitter.com\/share?url=\" tabindex=\"0\" role=\"button\" aria-label=\"twitter\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 32H48C21.5 32 0 53.5 0 80v352c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V80c0-26.5-21.5-48-48-48zm-48.9 158.8c.2 2.8 .2 5.7 .2 8.5 0 86.7-66 186.6-186.6 186.6-37.2 0-71.7-10.8-100.7-29.4 5.3 .6 10.4 .8 15.8 .8 30.7 0 58.9-10.4 81.4-28-28.8-.6-53-19.5-61.3-45.5 10.1 1.5 19.2 1.5 29.6-1.2-30-6.1-52.5-32.5-52.5-64.4v-.8c8.7 4.9 18.9 7.9 29.6 8.3a65.45 65.45 0 0 1 -29.2-54.6c0-12.2 3.2-23.4 8.9-33.1 32.3 39.8 80.8 65.8 135.2 68.6-9.3-44.5 24-80.6 64-80.6 18.9 0 35.9 7.9 47.9 20.7 14.8-2.8 29-8.3 41.6-15.8-4.9 15.2-15.2 28-28.8 36.1 13.2-1.4 26-5.1 37.8-10.2-8.9 13.1-20.1 24.7-32.9 34z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-c3fb1c8d\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/pinterest.com\/pin\/create\/link\/?url=\" tabindex=\"0\" role=\"button\" aria-label=\"pinterest\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M448 80v352c0 26.5-21.5 48-48 48H154.4c9.8-16.4 22.4-40 27.4-59.3 3-11.5 15.3-58.4 15.3-58.4 8 15.3 31.4 28.2 56.3 28.2 74.1 0 127.4-68.1 127.4-152.7 0-81.1-66.2-141.8-151.4-141.8-106 0-162.2 71.1-162.2 148.6 0 36 19.2 80.8 49.8 95.1 4.7 2.2 7.1 1.2 8.2-3.3 .8-3.4 5-20.1 6.8-27.8 .6-2.5 .3-4.6-1.7-7-10.1-12.3-18.3-34.9-18.3-56 0-54.2 41-106.6 110.9-106.6 60.3 0 102.6 41.1 102.6 99.9 0 66.4-33.5 112.4-77.2 112.4-24.1 0-42.1-19.9-36.4-44.4 6.9-29.2 20.3-60.7 20.3-81.8 0-53-75.5-45.7-75.5 25 0 21.7 7.3 36.5 7.3 36.5-31.4 132.8-36.1 134.5-29.6 192.6l2.2 .8H48c-26.5 0-48-21.5-48-48V80c0-26.5 21.5-48 48-48h352c26.5 0 48 21.5 48 48z\"><\/path><\/svg><\/span><\/span><\/span><\/div>\n\n<div class=\"wp-block-uagb-social-share-child uagb-ss-repeater uagb-ss__wrapper uagb-block-54df643f\"><span class=\"uagb-ss__link\" data-href=\"https:\/\/www.linkedin.com\/shareArticle?url=\" tabindex=\"0\" role=\"button\" aria-label=\"linkedin\"><span class=\"uagb-ss__source-wrap\"><span class=\"uagb-ss__source-icon\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg><\/span><\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n\n<h2 class=\"wp-block-heading\" style=\"font-size:50px\"><span class=\"ez-toc-section\" id=\"How_does_SEO_work\"><\/span>How does SEO work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">SEO works by search engines analysing your technical structures, content, and link profile, and then comparing it with other competitors to determine what ranking should they provide you.<\/p>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">Essentially they are trying to understand what content is best for their users. Everyday visitors who search for information from search engine. <\/p>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">In short, if you perform better in providing most accurate content that aligns with visitors&#8217; intent, you will receive a higher positioning in search results and vice versa.<\/p>\n\n<h3 class=\"wp-block-heading has-large-font-size\">How do search engines work, and how do they find your content? <\/h3>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">Search engines use bots (also called crawlers or spiders) to crawl your website to find pages, content (text, images, videos, etc.) and links. Each site gets allocated a certain amount of pages\/links crawled per month, also know as crawling budget. Smaller sites get less, larger more.<\/p>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">You can also manually enter your pages into the search console for initial indexing when launching a website or when you change the content to make indexing faster. <\/p>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">In a nutshell search engines&#8217; job is:<\/p>\n\n<ol style=\"line-height:1.4\" class=\"has-large-font-size wp-block-list\"><li>Crawl and find your content&nbsp;<\/li>\n\n<li class=\"has-large-font-size\" style=\"line-height:1.4\">Understand what your pages are about<\/li>\n\n<li>Compare them with others<\/li>\n\n<li>Rank yours higher than competitors&nbsp;<\/li><\/ol>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">Therefore, it is crucial not to have any technical errors that hampers crawling and spends valuable crawling budget. <\/p>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">And it is yours or SEO specialists job to make sure your site is crawlable and indexable and ranking well.<\/p>\n\n<h3 class=\"wp-block-heading\">What are the top Google&#8217;s search ranking factors?<\/h3>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"602\" src=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/What-are-the-top-organic-search-ranking-factors-1024x602.jpg\" alt=\"What are the top organic search ranking factors?\" class=\"wp-image-10985\" srcset=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/What-are-the-top-organic-search-ranking-factors-1024x602.jpg 1024w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/What-are-the-top-organic-search-ranking-factors-300x176.jpg 300w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/What-are-the-top-organic-search-ranking-factors-768x451.jpg 768w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/What-are-the-top-organic-search-ranking-factors-1536x903.jpg 1536w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/What-are-the-top-organic-search-ranking-factors-720x423.jpg 720w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/What-are-the-top-organic-search-ranking-factors.jpg 1594w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">Google uses over <a href=\"https:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener\">200 ranking factors<\/a> to determine your SERP position, but a 6 of the most important ones are:<\/p>\n\n<ol class=\"has-large-font-size wp-block-list\"><li>On-page SEO factors<\/li>\n\n<li>Relevance of content<\/li>\n\n<li>Backlinks<\/li>\n\n<li>Local SEO factors<\/li>\n\n<li>Authority (PA &amp; DA)<\/li>\n\n<li>User behaviour<\/li><\/ol>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">Other factors such as website speed performance, technical SEO, social signals and schema markup are equally important factors.<\/p>\n\n<h2 class=\"wp-block-heading\" style=\"font-size:50px\"><span class=\"ez-toc-section\" id=\"Why_is_SEO_important\"><\/span>Why is SEO important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">SEO is important because it has a direct correlation on how much organic traffic your site generates. If you want to do this successfully, you need to optimise your content for search engines best practices. <\/p>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">List of Googles top 10 organic search results and CTR (click through rate) of each<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"288\" src=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Googles-organic-SERP-CTR-1024x288.png\" alt=\"Googles organic SERP CTR\" class=\"wp-image-10995\" srcset=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Googles-organic-SERP-CTR-1024x288.png 1024w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Googles-organic-SERP-CTR-300x84.png 300w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Googles-organic-SERP-CTR-768x216.png 768w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Googles-organic-SERP-CTR-1536x431.png 1536w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Googles-organic-SERP-CTR-2048x575.png 2048w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Googles-organic-SERP-CTR-720x202.png 720w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<ol class=\"has-large-font-size wp-block-list\"><li>Result #1: 40.94%<\/li>\n\n<li>Result #2: 14.67%<\/li>\n\n<li>Result #3: 11.02%<\/li>\n\n<li>Result #4: 7.6%<\/li>\n\n<li>Result #5: 5.1%<\/li>\n\n<li>Result #6: 4.7%<\/li>\n\n<li>Result #7: 3.5%<\/li>\n\n<li>Result #8: 2.9%<\/li>\n\n<li>Result #9: 2.2%<\/li>\n\n<li>Result #10: 2.1%<\/li><\/ol>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">If we calculate the Top 10, meaning the results found on <a href=\"https:\/\/www.advancedwebranking.com\/ctrstudy\/\" target=\"_blank\" rel=\"noopener\">the first page, they account for 94.73% of the total organic clicks<\/a> from search engine results, as reported by Advanced Web Ranking.<\/p>\n\n<p class=\"has-large-font-size\">Now let&#8217;s check real life example. <\/p>\n\n<p class=\"has-large-font-size\">Here is example of SEO SERPs positions and CTR % of each: <\/p>\n\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"476\" height=\"1024\" src=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Top-10-organic-search-results-and-CTR-for-SEO-476x1024.jpg\" alt=\"Top 10 organic SERP results for SEO\" class=\"wp-image-10989\" srcset=\"https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Top-10-organic-search-results-and-CTR-for-SEO-476x1024.jpg 476w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Top-10-organic-search-results-and-CTR-for-SEO-139x300.jpg 139w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Top-10-organic-search-results-and-CTR-for-SEO-768x1652.jpg 768w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Top-10-organic-search-results-and-CTR-for-SEO-714x1536.jpg 714w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Top-10-organic-search-results-and-CTR-for-SEO-952x2048.jpg 952w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Top-10-organic-search-results-and-CTR-for-SEO-720x1549.jpg 720w, https:\/\/wordpresskotisivutyritykselle.fi\/wp-content\/uploads\/2023\/11\/Top-10-organic-search-results-and-CTR-for-SEO-scaled.jpg 1190w\" sizes=\"auto, (max-width: 476px) 100vw, 476px\" \/><\/figure>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">Comparing results:<\/p>\n\n<ul class=\"has-large-font-size wp-block-list\"><li>The 1st place gets a whopping 40.94% of clicks. <\/li>\n\n<li>The top 3 results get 66.63% of clicks.<\/li>\n\n<li>Top 10 results gets 94.73% of clicks.<\/li>\n\n<li>The rest of the pages from 2-100 and sometimes even more only share 5,27% of clicks (remember there is 10 positions on each page).<\/li><\/ul>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">Ask yourself what position would you want your websites content to be? The answer should be clear by now. <\/p>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">Imagine a large volume keyword or set of smaller keywords that have a total 1000 clicks per month, the first rank gets 40%, which is 400 clicks. It is like having a monopoly in generating of high quality traffic for free.<\/p>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">This is why businesses, enterprises, and bloggers want to be on page one or rank 1 &#8211; it generates the most traffic.<\/p>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">But it takes time to get to page 1, not to mention the top 1 position. No seriously. If it is high volume keyword with hard competition, it is very hard.<\/p>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">This is why it is best to start with SEO sooner than later. Especially with a new website because it takes even longer before Google trusts you and gives you better rankings. Also, it is why SEO should be an ongoing process in every businesses marketing strategy.<\/p>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">While it costs time or budget at the start, the long-term benefits outweigh it by manyfold compared to any other marketing channel.<\/p>\n\n<h2 class=\"wp-block-heading\" style=\"font-size:50px\"><span class=\"ez-toc-section\" id=\"What_are_the_main_benefits_of_SEO\"><\/span>What are the main benefits of SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">Here are main, but not limited benefits of implementing SEO for a website:&nbsp;<\/p>\n\n<ol style=\"line-height:1.4\" class=\"has-large-font-size wp-block-list\"><li><strong>Improved visibility: <\/strong>If you optimise for search engines, more people will be able to find your content and become familiar with your brand. Hence, you gain higher brand awareness and improved visibility.&nbsp;<\/li>\n\n<li><strong>Improved traffic: <\/strong>The more keywords you are targeting and the higher they rank, the more organic traffic you receive. Also, keywords that rank higher can push lower keywords to rank higher. You can further amplify this with targeting related keywords in blog articles.<\/li>\n\n<li><strong>Improved credibility:<\/strong> Search engines analyze your website&#8217;s SEO performance and rank you based on that. The higher your ranking is, the more credible your business is perceived to be by visitors.<\/li>\n\n<li><strong>Increased qualified leads and sales:<\/strong> If you SEO is executed correctly, you can get your content in front of high-quality leads, and some percentage of them will enter your site &#8211; you can then turn these into sales.&nbsp;<\/li><\/ol>\n\n<h2 class=\"wp-block-heading\" style=\"font-size:50px\"><span class=\"ez-toc-section\" id=\"SEO_tools\"><\/span>SEO tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Tools in SEO help you to optimise your site effectively. Without them it&#8217;s almost impossible to do anything. Three main types of SEO tools are keyword research, on page SEO and auditing tools. <\/p>\n\n<p><strong>Keyword research tools<\/strong><\/p>\n\n<ul class=\"wp-block-list\"><li>Ahrefs<\/li>\n\n<li>Semrush<\/li>\n\n<li>Keyword planner<\/li>\n\n<li>Answer the public<\/li>\n\n<li>Google trends<\/li>\n\n<li>Keywordtool.io<\/li>\n\n<li>Moz SEO toolbar<\/li>\n\n<li>Surfer SEO<\/li>\n\n<li>Neilpatel Ubersuggest<\/li><\/ul>\n\n<p><strong>On-page seo plugins <\/strong><\/p>\n\n<ul class=\"wp-block-list\"><li>Yoast SEO <\/li>\n\n<li>Rankmath<\/li>\n\n<li>All in One SEO<\/li>\n\n<li>The SEO Framework<\/li><\/ul>\n\n<p><strong>Website audit\/analysis tools<\/strong><\/p>\n\n<ul class=\"wp-block-list\"><li>Google Analytics<\/li>\n\n<li>Google Search Console<\/li>\n\n<li>Ahrefs Webmaster <\/li>\n\n<li>Screaming Frog<\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"wp-block-genesis-blocks-gb-columns gb-slate-section-feature-image-and-text-columns gb-slate-section-feature-image-columns gb-layout-columns-1 one-column has-black-background-color has-white-color gb-columns-center alignfull\" style=\"padding-top:3em;padding-right:1em;padding-bottom:2em;padding-left:1em\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:700px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 gb-1-col-equal gb-columns-center\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:800px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;line-height:1.3\"><span class=\"ez-toc-section\" id=\"What_are_SEO_types\"><\/span>What are SEO types?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size\">SEO is divided into 3 types:<\/p>\n\n<ul class=\"has-large-font-size wp-block-list\"><li style=\"line-height:1.4\">Technical SEO, means optimising your websites technical backend  so that search engines can crawl, index and make sense what your content is about.<\/li>\n\n<li style=\"line-height:1.4\">On-site SEO, refers to optimising content on a website so that its content is relevant to user intent.<\/li>\n\n<li style=\"line-height:1.4\">Off-site SEO, consists of earning links through creating good content, PR, citations, social media and guest posts to increase authority of your sites pages.<\/li><\/ul><\/div><\/div><\/div><\/div>\n\n<div style=\"height:1em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-genesis-blocks-gb-columns gb-slate-section-accordion-and-text gb-slate-section-text-accordion gb-layout-columns-1 gb-1-col-equal gb-has-custom-background-color gb-has-custom-text-color gb-columns-center alignfull\" style=\"padding-top:3em;padding-right:1em;padding-bottom:3em;padding-left:1em;background-color:#ffffff;color:#1f1f1f\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:700px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><h2 class=\"wp-block-heading\" style=\"font-size:50px\"><span class=\"ez-toc-section\" id=\"Techincal_SEO\"><\/span>Techincal SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-larger-font-size\" style=\"line-height:1.4\">Technical SEO is the foundation of making your new or old website crawlable and indexable by search engine spiders. <\/p>\n\n<p class=\"has-larger-font-size\" style=\"line-height:1.4\">Some common, but not limited, technical SEO elements are:<\/p>\n\n<ul class=\"has-large-font-size wp-block-list\"><li>Site architecture<\/li>\n\n<li>Crawler errors<\/li>\n\n<li>Thin content<\/li>\n\n<li>Duplicate content<\/li>\n\n<li>Missing or duplicate h1 heading<\/li>\n\n<li>Missing, too short or too long description<\/li>\n\n<li>Indexing issues<\/li>\n\n<li>Slow performance<\/li>\n\n<li>Mobile friendliness<\/li>\n\n<li>HTTP\/HTTPS<\/li>\n\n<li>Robot.txt<\/li>\n\n<li>Analytics<\/li>\n\n<li>Structured data<\/li>\n\n<li>Internal links<\/li>\n\n<li>And many others.<\/li><\/ul>\n\n<h2 class=\"wp-block-heading\" style=\"font-size:50px\"><span class=\"ez-toc-section\" id=\"On-site_SEO\"><\/span>On-site SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">On-page SEO means performing keyword research, customer research, and competitor research and using the findings to optimize your website content to be found by people who search it on the Internet.<\/p>\n\n<p class=\"has-large-font-size\">Common elements to be optimised, but not limited are: <\/p>\n\n<ul class=\"wp-block-list\"><li>URLs<\/li>\n\n<li>Pages<\/li>\n\n<li>Images<\/li>\n\n<li>Headings (H1-H6)<\/li>\n\n<li>Page titles<\/li>\n\n<li>Meta tags<\/li>\n\n<li>Subheadings<\/li>\n\n<li>Bullet points<\/li>\n\n<li>Statistics<\/li>\n\n<li>Quotes<\/li>\n\n<li>Internal links<\/li><\/ul>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">TIP: Check what content ranks for any keyword or page you try to rank and use it for your benchmark. It does not matter if its a service page, products or blog post &#8211; the same strategy works for all.<\/p>\n\n<h2 class=\"wp-block-heading\" style=\"font-size:50px\"><span class=\"ez-toc-section\" id=\"Off-site_SEO\"><\/span>Off-site SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">Off-page SEO increases the authority and credibility of your website to maximize your content visibility. It works by getting other blogs, websites, businesses, news, and social media to link to your website. <\/p>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">The more links your site earns, the higher its content ranks. That said, the more relevant links to your business or industry your website gains, the more its results are amplified.<\/p>\n\n<p class=\"has-large-font-size\">Some common ways to receive links are, but not limited to:<\/p>\n\n<ul style=\"line-height:1.4\" class=\"has-large-font-size wp-block-list\"><li><strong>Creating quality content <\/strong>&#8211; that others want to naturally link back to from their content. In-depth articles, statistics, and long how-to articles work amazingly here.<\/li>\n\n<li><strong>PR <\/strong>&#8211; involves writing press releases and media pitching for news and other publications.<\/li>\n\n<li><strong>Guest post <\/strong>&#8211; is when you are feature in other blogs, vlogs, or podcasts.<\/li>\n\n<li><strong>Citation<\/strong> &#8211; business or local citations help your website build its initial trust.<\/li>\n\n<li><strong>Social media<\/strong> &#8211; creating social media profiles and posting content that have links to your website.<\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"wp-block-genesis-blocks-gb-columns gb-slate-section-feature-image-and-text-columns gb-slate-section-feature-image-columns gb-layout-columns-1 one-column has-black-background-color has-white-color gb-columns-center alignfull\" style=\"padding-top:3em;padding-right:1em;padding-bottom:2em;padding-left:1em\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:700px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-1 gb-1-col-equal gb-columns-center\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:800px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><h2 class=\"wp-block-heading has-text-align-left\" style=\"font-size:50px;line-height:1.3\"><span class=\"ez-toc-section\" id=\"Consider_hiring_an_SEO_agency\"><\/span>Consider hiring an SEO agency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">Hiring an SEO agency is the fastest way to maximize SEO results. Seriously. It takes 4-5 years to master that profession.<\/p>\n\n<p class=\"has-large-font-size\" style=\"line-height:1.4\">It does not matter if it&#8217;s a new website or an old site that needs uplift &#8211; we can help. Our SEO team has over 11 years of experience growing organic traffic for our clients.<\/p><\/div><\/div><\/div><\/div>\n\n<div style=\"height:1em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-genesis-blocks-gb-columns gb-slate-section-accordion-and-text gb-slate-section-text-accordion gb-layout-columns-1 gb-1-col-equal gb-has-custom-background-color gb-has-custom-text-color gb-columns-center alignfull\" style=\"padding-top:3em;padding-right:1em;padding-bottom:3em;padding-left:1em;background-color:#ffffff;color:#1f1f1f\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:1100px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px\"><span class=\"ez-toc-section\" id=\"Real_life_SEO_Campaigns_example\"><\/span>Real life SEO Campaigns example<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-829b1d53 wp-block-columns-is-layout-flex\" style=\"margin-bottom:0\"><div class=\"wp-block-column has-text-color has-background has-link-color wp-elements-282051df975fa310b360f8bd48cc59ef is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#000000;background-color:#f2faff;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-uagb-star-rating uagb-block-73792e4b\"><div class=\"uag-star-rating\" title=\"4\/5\"><span class=\"uag-star\">\u2605<\/span><span class=\"uag-star\">\u2605<\/span><span class=\"uag-star\">\u2605<\/span><span class=\"uag-star\">\u2605<\/span><span class=\"uag-star\">\u2605<\/span><\/div><\/div>\n\n<p style=\"font-size:40px\"><strong><strong><strong>Basic<\/strong><\/strong><\/strong><\/p>\n\n<p style=\"font-size:40px;font-style:normal;font-weight:900\">\u20ac2500\/mo<\/p>\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.5\">Ideal for initial setup of a new, freelancers or small website<\/p>\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-wide\" style=\"background-color:#000000;color:#000000\"\/>\n\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo-quote\/\" style=\"background-color:#000000\">Get started<\/a><\/div><\/div><\/div>\n\n<div class=\"wp-block-column has-text-color has-background has-link-color wp-elements-d43c0138029f900a8cfd1e56cf746373 is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#000000;background-color:#f2faff;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-uagb-star-rating uagb-block-8e8c02e9\"><div class=\"uag-star-rating\" title=\"4.5\/5\"><span class=\"uag-star\">\u2605<\/span><span class=\"uag-star\">\u2605<\/span><span class=\"uag-star\">\u2605<\/span><span class=\"uag-star\">\u2605<\/span><span class=\"uag-star\">\u2605<\/span><\/div><\/div>\n\n<p style=\"font-size:40px\"><strong><strong><strong>Professional<\/strong><\/strong><\/strong><\/p>\n\n<p style=\"font-size:40px;font-style:normal;font-weight:900\">\u20ac6000\/mo<\/p>\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.5\">Ideal for a small &amp; medium size websites want to scale<\/p>\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo-quote\/\" style=\"background-color:#000000\">Get started<\/a><\/div><\/div><\/div>\n\n<div class=\"wp-block-column has-text-color has-background has-link-color wp-elements-67e5eb2dd3af8e806bb4187955b7ca9a is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#000000;background-color:#f2faff;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-uagb-star-rating uagb-block-efe681f3\"><div class=\"uag-star-rating\" title=\"5\/5\"><span class=\"uag-star\">\u2605<\/span><span class=\"uag-star\">\u2605<\/span><span class=\"uag-star\">\u2605<\/span><span class=\"uag-star\">\u2605<\/span><span class=\"uag-star\">\u2605<\/span><\/div><\/div>\n\n<p style=\"font-size:40px\"><strong><strong><strong>Ultimate<\/strong><\/strong><\/strong><\/p>\n\n<p style=\"font-size:40px;font-style:normal;font-weight:900\">\u20ac8000+\/mo<\/p>\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.4\">Ideal for large sites, competitive niches or enterprises<\/p>\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-white-color has-text-color has-background no-border-radius wp-element-button\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo-quote\/\" style=\"background-color:#000000\">Get started<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-genesis-blocks-gb-columns gb-slate-section-accordion-and-text gb-slate-section-text-accordion gb-layout-columns-1 gb-1-col-equal gb-has-custom-background-color gb-has-custom-text-color gb-columns-center alignfull\" style=\"padding-top:3em;padding-right:1em;padding-bottom:3em;padding-left:1em;background-color:#ffffff;color:#1f1f1f\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:1100px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px\"><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-6fce5982 uagb-faq-icon-row uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height     \" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-6d0aac6f \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">How exactly does SEO work?<\/span><\/div><div class=\"uagb-faq-content\"><p>SEO works by optimizing websites in three areas: Technical SEO, on-page SEO, and off-page SEO.<br><br>Technical SEO makes your site technically correct, so search engines can find its content and index it. On-page SEO optimizes content, so that visitors can find it when they inquire keywords in search results. Off-page SEO is about building links to increase credibility and authority to maximize keywords positions.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-7f1b2fb7 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">What does SEO stand for?<\/span><\/div><div class=\"uagb-faq-content\"><p>SEO stands for Search Engine Optimization, which means making your site accessible for search engine and increasing its rankings in their search results.\u00a0<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-78e884d9 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">Why is SEO important?<\/span><\/div><div class=\"uagb-faq-content\"><p>SEO is important because it helps websites increase visibility, brand awareness, and organic traffic.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-f6522480 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">How is SEO done by Google?<\/span><\/div><div class=\"uagb-faq-content\"><p>Google crawls your website content through links, which it finds by reading sitemaps, internal links, or when you submit links manually to the search console. Google indexes these pages using its complicated algorithm and places the most relevant and accurate content on the top of search engines results.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-891f0077 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">What is the purpose of a keyword in search engine optimization?<\/span><\/div><div class=\"uagb-faq-content\"><p>A keyword purpose in SEO is to let search engines know what your content is about. So that they can rank this in their search engine results. When visitors search for that keyword, search engine algorithms can show your content under that query.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-1b52b734 \" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">What is the first step of site search engine optimization?<\/span><\/div><div class=\"uagb-faq-content\"><p>The first step in SEO is always auditing the site to understand what works and what doesn&#8217;t and what needs to be optimized.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wp-block-genesis-blocks-gb-columns gpb-slate-section-cta-accent gb-layout-columns-2 gb-2-col-wideleft gb-has-custom-background-color gb-has-custom-text-color gb-columns-center alignfull\" style=\"padding-top:3em;padding-right:1em;padding-bottom:3em;padding-left:1em;background-color:#006CD8;color:#f5f5f5\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:1200px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner\" style=\"text-align:left\"><p class=\"has-text-align-left has-text-color\" style=\"color:#f5f5f5;font-size:40px\">Get a free SEO proposal today!<\/p>\n\n<p class=\"has-text-color\" style=\"color:#f5f5f5\">Let our SEO experts audit your website to analyse what works and what not and what needs to be fixed.<\/p>\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo-quote\/\" style=\"border-radius:4px;color:#ffffff;background-color:#000000\"><strong>Get my custom quote today<\/strong><\/a><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column gb-is-vertically-aligned-center\"><div class=\"gb-block-layout-column-inner\" style=\"text-align:right\"><p><\/p><\/div><\/div><\/div><\/div><div class=\"wp-block-genesis-blocks-gb-columns gb-slate-section-accordion-and-text gb-slate-section-text-accordion gb-layout-columns-1 gb-1-col-equal has-white-background-color gb-has-custom-text-color gb-columns-center alignfull\" style=\"padding-top:5em;padding-right:1em;padding-bottom:5em;padding-left:1em;color:#1f1f1f\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\" style=\"max-width:1200px\"><div class=\"wp-block-genesis-blocks-gb-column gb-block-layout-column\"><div class=\"gb-block-layout-column-inner\"><style>@media only screen and (max-width: 600px) {.gb-69d33103d376b{font-size: 26px!important;}}<\/style>\n<h2 class=\"gb-69d33103d376b wp-block-heading has-text-align-center headingall has-black-color has-text-color\" id=\"how-works\" style=\"font-size:50px;font-style:normal;font-weight:700\"><span class=\"ez-toc-section\" id=\"SEO_blogs\"><\/span>SEO blogs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<div class=\"wp-block-genesis-blocks-gb-columns gb-layout-columns-3 gb-3-col-equal gb-has-custom-text-color\" style=\"color:#7e7e7e\"><div class=\"gb-layout-column-wrap gb-block-layout-column-gap-2 gb-is-responsive-column\"><div class=\"wp-block-genesis-blocks-gb-column blogcontent gb-block-layout-column\"><div class=\"gb-block-layout-column-inner has-white-background-color\" style=\"padding-right:7%;padding-left:7%\"><h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-67c07f26f3f248e2322a3ea25ecee8cb\" style=\"color:#000000\"><a href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/prices\/\" data-type=\"link\" data-id=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/how-to-create-a-website\/\">SEO prices<\/a><\/h3>\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.4\">Discover how much should hourly, project-based and monthly retainer SEO package cost and what should each include.<\/p><\/div><\/div>\n\n<div class=\"wp-block-genesis-blocks-gb-column blogcontent gb-block-layout-column\"><div class=\"gb-block-layout-column-inner has-white-background-color\" style=\"padding-right:7%;padding-left:7%\"><h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-edc3fca7ae4afd44c2dd0ebcdd940742\" style=\"color:#000000\"><a href=\"https:\/\/wordpresskotisivutyritykselle.fi\/en\/seo\/technical\/\">What is technical SEO?<\/a><\/h3>\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.4\">Learn what are the technical factors that allow search engines access, index and rank your website.<\/p><\/div><\/div>\n\n<div class=\"wp-block-genesis-blocks-gb-column blogcontent gb-block-layout-column\"><div class=\"gb-block-layout-column-inner has-white-background-color\" style=\"padding-right:7%;padding-left:7%\"><h3 class=\"wp-block-heading has-text-color has-link-color wp-elements-a3254f9c48e7458facc055f73b1c29cf\" style=\"color:#000000\"><\/h3>\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.4\"><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-194","1":"page","2":"type-page","3":"status-publish","5":"entry","6":"has-post-thumbnail"},"featured_image_src":null,"featured_image_src_square":null,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"featured-blog":false,"sidebar-thumbnail":false,"gb-block-post-grid-landscape":false,"gb-block-post-grid-square":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"Raido 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